Work

Resume

About

Contact Me

Strategic Agency-Wide Process Improvement

Unified the web and product design team at Nebo with the development team at Nebo Agency by leading and implementing operational and process improvements through implementing Figma.

Project

Operational improvement through rollout of Figma agency-wide

Users

All of Nebo Agency

Role

Strategic & Project Lead

Timeline

3 months (January 2024 - April 2024)

The Challenge

When I joined Nebo, the Interactive team didn’t have a shared design process or a single design tool. Designers were split across Adobe XD, Figma, and other tools, which led to:

Inconsistent workflows and files
Confusing handoffs between UX, UI, and Engineering
Extra time spent recreating work or tracking down context
Harder onboarding for new team members

The Goal

At first glance, this looked like a simple tool switch, from Adobe XD to Figma. But it quickly became clear that the real opportunity was bigger than the tool itself. This became a design operations initiative, something Nebo didn’t formally have at the time. So, I voluntarily stepped into that role ad-hoc.

The Challenge

When I joined Nebo, the Interactive team didn’t have a shared design process or a single design tool. Designers were split across Adobe XD, Figma, and other tools, which led to:

Inconsistent workflows and files
Confusing handoffs between UX, UI, and Engineering
Extra time spent recreating work or tracking down context
Harder onboarding for new team members

The Goal

My Role: Strategic & Project Lead

I bridged the gap between leadership and execution by:

Defining the Vision: Setting success metrics and a multi-phase roadmap.
Leading a Working Group: Directing a cross-functional team of 5 to build the new infrastructure.
Change Management: Researching industry standards and socializing the new workflow to UX, UI, and Engineering.

The Transformation Timeline

Leveraging research insights, I conducted deep analysis and synthesis to identify the core elements to wireframe, ensuring every design decision was informed before sketching the first screen.

Discovery

Led discovery to identify workflow pain points, gather cross-functional input, research industry best practices, and define a clear vision and rollout strategy for standardizing on Figma.

Strategy

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Rollout

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Discovery

Led discovery to identify workflow pain points, gather cross-functional input, research industry best practices, and define a clear vision and rollout strategy for standardizing on Figma.

Strategy

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Rollout

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Key Improvements

Centralized Workspace: Unified all Interactive projects on a single design platform to improve visibility, collaboration, and consistency.
Atomic Wireframing: Developed a shared UX component library for rapid, reusable wireframing and prototyping.
Standardized Handoff: Created clear documentation and annotation practices using Figma’s dev mode, streamlining UX → UI → Engineering handoffs.
Agile Integration: Applied Agile methodologies to projects that benefit from iterative design and faster feedback loops.
Early UX → UI Collaboration: Bridged UX and UI earlier in the process to ensure strategic alignment, stronger collaboration, and more informed design decisions.

The Impact (4 Months Past Launch)

92% are adhering to new workflow standards and see positive improvement Nebo-wide.
90% see an increase in perceived team collaboration.
80% see an improvement in creative focus (less time spent on "tooling" and more on design).
Engineers reported smoother handoffs and clearer interaction logic through high-fidelity prototypes.

The Transformation Timeline

Leveraging research insights, I conducted deep analysis and synthesis to identify the core elements to wireframe, ensuring every design decision was informed before sketching the first screen.

Discovery

Led discovery to identify workflow pain points, gather cross-functional input, research industry best practices, and define a clear vision and rollout strategy for standardizing on Figma.

Strategy

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Rollout

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Discovery

Led discovery to identify workflow pain points, gather cross-functional input, research industry best practices, and define a clear vision and rollout strategy for standardizing on Figma.

Strategy

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Rollout

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

The Transformation Timeline

Leveraging research insights, I conducted deep analysis and synthesis to identify the core elements to wireframe, ensuring every design decision was informed before sketching the first screen.

Discovery

Led discovery to identify workflow pain points, gather cross-functional input, research industry best practices, and define a clear vision and rollout strategy for standardizing on Figma.

Strategy

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Rollout

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Discovery

Led discovery to identify workflow pain points, gather cross-functional input, research industry best practices, and define a clear vision and rollout strategy for standardizing on Figma.

Strategy

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Rollout

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights